Alra Story
Alra, short for”All Radiance”, is a dermatologist-backed & science-driven brand founded by Henrich Ott, specializing in personal and skin care after chemotherapy and radiation for over 35 years.
Harry Wang
Harry Wang, the CEO of Alra, a trusted name in personal care and skincare. With a genuine passion for science and wellness, Harry combines a deep understanding of skincare science with consumer needs. He’s focused on using research, clinical studies, and data to develop innovative, science-backed formulations that inspire confdence in everyone who uses his products.
Safety is paramount under Harry’s leadership, which is why he’s laser-focused on ingredient efcacy and avoiding potential irritants or allergens. With humility and unwavering dedication to product integrity, Harry Wang is guiding.
Alra to become a go-to brand for radiant and healthy skin.
Science with a soul
It all started when our founder received a piece of devastating news—his wife had cancer. During her treatment, he was moved by the irritation and pain she experienced after chemotherapy and radiation. To his surprise, the skincare industry was ignoring people with extremely sensitive skin—people like his wife.
That’s when Alra was born.
Science backed products for skincare and personal care.
Mission
Our Purpose
Alra exists to empower people to feel beter and more confdent.
Our Focus
Science backed products for skincare and personal care.
Vision
Alra is going to become the approachable, cost-effective science-backed skincare brand.
By 2030, Alra will become an specialist in scientific skincare worldide.