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Buy 2 Serums Get a 3rd One Free + 20% Off + Free Shipping! · Made in USA

Clinically Inspired. Customer Proven. Over 1 Million Happy Faces and Counting

Jessica L.

30s – Mild rosacea, glow-seeker

Alra's Olive Serum is a staple for my sensitive, reactive skin. It’s calming, non-sticky, and helps a lot with redness. I’ve paired it with the Glow On Set for a full routine—especially love the tone correcting serum. My skin looks noticeably brighter and more even now.

Emily R.

50s – Post-procedure care

After a light laser treatment, my skin was dry and reactive. Alra’s Olive Serum helped restore my skin barrier without irritation. I use it in the morning and pair it with their Glow On Set at night for gentle brightening. Works better than any C serum I’ve tried.

Natalie C.

20s – College student / acne-prone / budget-aware

I have super sensitive, breakout-prone skin and most serums irritate me. The Olive Therapy Serum from Alra is the only thing that calms my redness and actually helps my skin feel normal again. I also love using it before makeup—it makes everything sit smoother. Just ordered their Glow On Set to try at night!



Ryan M.

20s – Active male, irritation-prone

I work out daily and my skin takes a beating—redness, irritation, even patches from shaving. This serum toned everything down in just a week. No sting, no scent, just calm, even skin.

Targeted Brightening. Zero Irritation.

Clinically proven ingredients that correct pigmentation at every stage—without peeling, burning, or inflammation. Designed for sensitive skin that wants visible results.

3% Niacinamide

Even tone, reduces redness

3% Tranexamic Acid

Fades spots, blocks melanin

2% N-Acetyl Glucosamine

Gently exfoliates, fades discoloration

Alpha-Arbutin + Kiwi Extract

Brightens, antioxidant protectio

SymCalmin®

Soothes, calms inflammation

Clinically proven pigment correction—without irritation. See visible changes in tone, clarity, and calm.

Fade the Marks. Reveal Your Glow.

+56% reduction in dark spots and hyperpigmentation
+50% clearer post-acne marks
+60% improved overall skin tone
+48% boost in glow
Up to 50% less redness and sensitivity
Up to 45% melasma fading in 4 weeks

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Real voices. Real healing. Real skin journeys with Alra.

My ALRA STORY

Thank you@livingthelifeofkekefor sharing and applying your go-to! 💖
Glowing skin, unlocked ✨
She’s been loving the Alra Tone Correcting Therapy Serum—lightweight, non-irritating, and already helping fade dark spots and even out her tone. 💫
Powered by our 3+3+2 brightening complex:
🌿 3% Tranexamic Acid – blocks melanin and reduces inflammation
🌿 3% Niacinamide – evens tone and strengthens the skin barrier
🌿 2% N-Acetyl Glucosamine – gently exfoliates to fade spots faster
🌿 Alpha-Arbutin + Kiwi Extract – natural antioxidants to brighten and reduce pigmentation
🌿 SymCalmin® – calms redness and protects sensitive skin
No filters, no irritation—just visibly more even, radiant skin.

Safe for the most sensitive skin
Buy More, Heal More
Ideal for daily use
100% fragrance-free
alcohol-free
Essential oil-free
Dermatologist-Developed
Cruelty-Free

FAQs

5.0
Rated 5.0 out of 5 stars
Based on 971 reviews
Total 5 star reviews: 970 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
971 reviews
  • M
    micki
    I recommend this product
    Skin Type Combination
    Age Range 55+
    Skin Concerns Pigmentation
    Visible Results Time 3–4 weeks
    Rated 4 out of 5 stars
    9 hours ago
    Brighter skin in 2 weeks

    This is my fave ALRA product! It is so gentle and has reduced my dark spots.

    Would You Recommend?Rated 5.0 on a scale of 1 to 5
  • T
    Tamara
    Verified Reviewer
    I recommend this product
    Skin Type Normal
    Age Range 55+
    Skin Concerns Pigmentation
    Visible Results Time >1 month
    Rated 5 out of 5 stars
    1 week ago
    Nice serum

    This is my favorite of the Alra serums. It has great ingredients, goes on silky and absorbs well. I’ve been using it for two weeks and plan to keep using it to see how well it works on some stubborn pigmentation spots.

    Would You Recommend?Rated 4.0 on a scale of 1 to 5
  • JB
    Jo B.
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Don't be confused by the name, it doesn't smell like cabbages. This is a hydrating lightweight serum, my face feels great after using it. I got a sunburn and needed a little more TLC, this was the serum to use. It is gentle and hydrating and helped me through the peeling to bring me through the other side with decent looking skin.

  • ML
    Mom's L.
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    Crema Avène antimperfezioni, adatta per tutti i tipi di pelle, migliora le condizioni della pelle rendendola meno lucida. Si assorbe velocemente e deve essere utilizzata tutti i giorni.

  • LW
    Lila W.
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    5 Stars

    I’ve tried Vitamin C, kojic acid, everything. This worked better and faster.