Science with a soul
It all started when our founder received a piece of devastating news—his wife had cancer. During her treatment, he was moved by the irritation and pain she experienced after chemotherapy and radiation. To his surprise, the skincare industry was ignoring people with extremely sensitive skin—people like his wife.
That’s when Alra was born.
As an experienced cosmetic chemist, he collaborated with a Radiation Oncologist to create a lotion with exceptionally calming and restorative effects. Today, you can find Alra Therapy Lotion being used by oncology patients at most hospitals.
Fortunately, you don’t need to be a cancer patient to get the best personal care and skincare treatments. Our products are cruelty-free and we only use ingredients that nourish skin and keep it looking radiant. From lotions to serums, everything we make is as safe and effective as our original Therapy Lotion. As Alra grows and evolves, we are committed to remembering how we started and why. As long as we’re making products we will always be guided by real science for the benefit of all people who want the absolute best for their skin.
Brand Story
Alra Skincare was born out of a touching love story. The brand’s founder created it for his wife, who was a cancer patient. After undergoing chemotherapy and radiation, her skin became extremely fragile, dry, and sensitive. Struggling to find suitable skincare products for her, he decided to create Alra Skincare, a brand dedicated to soothing and repairing the skin of cancer patients. Since its inception, Alra has been committed to using natural, safe, and effective ingredients to provide gentle skincare solutions.Now, Alra Skincare is evolving — we are expanding beyond cancer patient skincare to create products that are safe for sensitive skin, pregnant women, and individuals with minor skin injuries from cosmetic procedures. Whether it's due to medical treatments, laser procedures, microneedling, or natural skin sensitivity, Alra offers non-irritating, healing, and protective skincare solutions.
Mission
"To protect and heal every inch of skin, restoring health and radiance with gentle care."
Vision
To become the most trusted skincare brand for sensitive and healing skin worldwide, providing safe and effective solutions for people with special skincare needs.