Alra Skincare was born in 1982 out of a deeply personal mission — to provide safe, healing skincare for a cancer patient when nothing else worked. What began as a solution for one woman’s radiation-damaged skin evolved into a trusted brand used in over 200 U.S. hospitals.

For more than 40 years, we’ve stayed true to our promise: no fragrances, no harsh chemicals, no compromises — just results. Today, Alra serves sensitive skin worldwide, helping people heal and feel whole again, whether they're recovering from treatment, post-procedure, or just looking for skincare they can trust.

Sensitive skin deserves strength. That’s what we deliver — globally.