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Chemo Care

Comfort-First Skincare for Chemotherapy and Radiation Patients

Fragrance-free, dermatologist-tested, and designed for medically sensitive skin.

Alra Skin Care

Trusted by Over 200 U.S. Cancer Centers

As of November 2024, ALRA partners with over 304 hospitals, pharmacies, and medical distributors across the United States.

More than 70% of our partnerships are with healthcare institutions, where ALRA products are trusted by clinical professionals and offered directly to patients undergoing cancer treatment.

Our most widely distributed products include:

Alra Skin Care
Alra Skin Care
Alra Skin Care
Alra Skin Care

Born from Oncology

The Beginning

Henrich founded Neue Cosmetic in Los Angeles, originally focusing on haircare. That same year, both his wife Sarah in LA and a close friend in San Francisco were diagnosed with breast cancer. After radiation, they suffered from severe skin reactions—burns, dryness, itching, and inflammation.
Henrich collaborated with Sarah’s radiation oncologist at Cedars-Sinai Comprehensive Cancer Center to develop a healing lotion. The key formula combined bio-activated aloe vera with molecularly modified lanolin—proven to outperform FGF in fibroblast repair.
Following clinical trials and successful recovery, Henrich and Sarah launched the brand Alra—named as a dedication to radiation care.

Alra Chemo-Safe Skincare Collection

Every formula in this collection is fragrance-free, dermatologist-tested, and used in hospital settings across the U.S.

Alra Mild Conditioning Shampoo

Type:

Alra Mild Conditioning Shampoo

4.9
Rated 4.9 out of 5 stars
209 Reviews
Regular price From $17.95
Sale price From $17.95 Regular price $17.95
Front view of Alra Non-Metallic Deodorant box with red branding

Type: deodorant

Alra Non-Metallic Deodorant

5.0
Rated 5.0 out of 5 stars
14 Reviews
Regular price $17.50
Sale price $17.50 Regular price $17.50
fragrance-free, gentle for sensitive skin

Type: soap

Alra All Vegetable Unscented Mild Soap

Regular price $13.90
Sale price $13.90 Regular price $13.90
Alra Therapy Lotion

Type:

Alra Therapy Lotion

5.0
Rated 5.0 out of 5 stars
3 Reviews
Regular price From $12.00
Sale price From $12.00 Regular price $12.00
Our Promise to You

What We Stand For

Dermatologist-Developed
Oncology Safe
Fragrance-Free
Non-Toxic
Healing Without Harm