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Our Story


At Alra, we empower people to live better, healthier lives by providing them scientifically tested natural products for their personal care and grooming.



ALRA, short for “All Radiance.” The radiance in your skin and you.

We are all about celebrating your radiance. But sometimes radiance is a distant dream. Some days the skin is irritated, itchy, reddened, and scaly. Using soaps, lotions, and shampoos that are loaded with harmful chemicals makes these skin problems worse. Due to the lack of suitable skincare products, some may even give up on their skincare routines. Finding and choosing the right skincare regimen becomes important. Let us introduce you to Alra. A soothing, healing touch of Alra products helps your skin to rediscover its radiance.

Alra products calm and soothe inflamed, irritated, or troubled skin. It makes the routine skin care a much-awaited moment in your day.

We offer three lines of products – Alra Care, Alra Naturals, and Alra Tattoo. Alra Care product line is well suited for daily use for the irritated skin that needs a gentle touch and healing. Our second product line, Alra Naturals is true to its name. It has natural, herbal ingredients and free from severe or toxic ingredients. Alra Tattoo product line was innovated for the skincare associated with tattooing. Each line offers various products such as lotions, creams, soaps, and deodorants.

Our products are scientifically innovated by the experts while keeping your safety in mind. Each product has natural ingredients to make your skin feel rejuvenated and ready for the day. Now you have the power to say ‘no’ to harsh chemicals, synthetic products that harm your skin.       

Our goal is to formulate natural products for your every personal care and grooming need. Since our products are gentle on your skin, the result is healthier and glowing skin.



Our journey of thousand miles started with one small step.

About thirty years ago, Henry received a piece of devastating news. His wife had cancer and would need to undergo aggressive treatments such as radiation or chemotherapy. As she went through her treatment plan, he was moved by her pain and discomfort.

Being an experienced European cosmetic chemist, he quickly noticed the skin irritation, redness, dermatitis, itching and dryness after chemo or radiation. But the oncologist did not recommend any treatment to heal the skin. An informal survey of other cancer patients revealed that prescribing soothing skincare lotion was not standard care as no effective options were available at that time.  

Our founder decided to collaborate with a Radiation Oncologist at the Cedars-Sinai Comprehensive Cancer Center to create the finest quality skincare lotion with calming and restorative effects. Using his scientific knowledge, he developed a therapy lotion using natural ingredients with high concentrations for efficacy. Later, it was tested on humans, not animals. The tests proved that this lotion was safe and effective for cancer patients during and after treatment.

This was our first Alra Care product. This popular lotion was (is) named as ‘Alra Therapy Lotion’.

Encouraged by a tremendous, positive response from our customers, we developed an entire Alra Care product line. It includes several other products- Alra All Vegetable Unscented Mild Soap, Alra Mild Conditioning Shampoo, Alra Non-metallic Deodorant and Alra Lip Remedy.

Our team at Alra is diligent, knowledgeable, and skilled. Each time our customers made us aware of their various skincare issues, our team stepped forward to provide solutions. After years of research, we have ventured into developing two additional products lines - Alra Naturals and Alra Tattoo.

Even today, our products are cruelty-free means they are not tested on animals. We use safe ingredients that nourish your skin to keep it fresh and radiant. As our journey continues, we will add more skincare products in all three product lines. We are serious about customer experience and customer satisfaction. We intend to make our products available at various local pharmacies, stores, and online marketplaces.

We strive to help people live healthier and better lives. 

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