Originally developed for cancer care — soothing and restoring skin and scalp affected by chemo or radiation, now trusted for post-procedure and sensitive skin recovery.
Supporting Women, Supporting Hope
Who is NBCF?
The National Breast Cancer Foundation (NBCF) is one of the most respected breast cancer charities in the U.S., dedicated to early detection, education, and patient support. Founded in 1991, NBCF believes that no woman should face breast cancer alone. Through community outreach, Hope Kits, and life-saving programs, NBCF empowers women every step of the way — from diagnosis to survivorship.
What they do:
- Free mammograms and early detection education
- Navigation services for newly diagnosed women
- Hope Kits for comfort during treatment
- Public awareness and survivorship programs
Certified with the Pink Ribbon
In 2017, Alra received the official Pink Ribbon certification from the American Cancer Society — a symbol recognized globally for breast cancer awareness and trusted care.
Why Breast Cancer Matters to Us
Alra’s very first product was designed to soothe the skin of women undergoing radiation therapy. We know the journey. We've walked it with our founders, our customers, and our community.
Caring for women during their most vulnerable time is not just a mission — it's our origin story.
That’s why our skincare is oncology-tested, fragrance-free, and designed for real skin under real stress. Every step of our research, formulation, and advocacy is built around one promise: To always be gentle, effective, and empowering.
Skincare That Understands Healing
Chemotherapy, radiation, and surgery can leave skin dry, irritated, and vulnerable. That’s why we’ve developed formulas trusted by patients and recommended by clinicians — free from fragrance, alcohol, and harsh ingredients.
Type: soap
Alra All Vegetable Unscented Mild Soap
Rated 4.0 out of 5 stars
24 Reviews
Regular price
$13.90
Sale price
$13.90
Regular price
$13.90
Type: Conditioner
Alra Hydrating and Detangling Conditioner
Regular price
$15.95
Sale price
$15.95
Regular price
$15.95
Type:
Alra Mild Conditioning Shampoo
Rated 5.0 out of 5 stars
1,626 Reviews
Regular price
From $17.95
Sale price
From $17.95
Regular price
$17.95
Type: deodorant
Alra Non-Metallic Deodorant
Rated 4.2 out of 5 stars
73 Reviews
Regular price
$17.50
Sale price
$17.50
Regular price
$17.50
Type:
Alra Therapy Lotion
Rated 4.3 out of 5 stars
12 Reviews
Regular price
From $12.00
Sale price
From $12.00
Regular price
$12.00
Type:
Alra Active Refresh Duo
Rated 4.9 out of 5 stars
12 Reviews
Regular price
$29.90
Sale price
$29.90
Regular price
$29.90
Type:
Alra Scalp Reset Kit
Rated 4.8 out of 5 stars
86 Reviews
Regular price
From $29.90
Sale price
From $29.90
Regular price
$29.90
Type: Shampoo
Alra 3 Pack Mild Conditioning Shampoo
Rated 4.8 out of 5 stars
256 Reviews
Regular price
From $45.00
Sale price
From $45.00
Regular price
$45.00
Type: deodorant
Alra 3 Pack Non-Metallic Deodorant
Rated 4.9 out of 5 stars
50 Reviews
Regular price
$45.00
Sale price
$45.00
Regular price
$49.90
Type:
Alra Care Chemo Kit
Rated 5.0 out of 5 stars
1 Review
Regular price
$80.00
Sale price
$80.00
Regular price
$80.00
Type: Essential Set for Active Men
Essential Set for Active Men
Rated 4.8 out of 5 stars
1,006 Reviews
Regular price
From $58.90
Sale price
From $58.90
Regular price
$58.90



