
ALRA-TRANSFORMING SKIN FOR OVER 40 YEARS
Alra Skincare was born out of a personal mission to heal, and today we’re proud to serve more than 200 cancer centers across the United States. Our products are used and recommended by oncologists, nurses, and wellness coordinators to help patients care for their skin during and after treatment.
ALRA HISTORY

Neue Cosmetic founded; formulated lotion for cancer care
In 1982, the founder established Neue Cosmetic and developed an innovative lotion specifically designed to help cancer patients. This groundbreaking formulation aimed to restore and protect sensitive, damaged skin during rigorous cancer treatments.

Alra brand launched in Los Angeles, USA
In 1987, the Alra brand was officially launched in Los Angeles, marking the beginning of its commitment to delivering effective, safe skincare products. With roots in medical care, Alra set out to provide solutions for patients with unique skin needs.

Entered 200+ U.S. Oncology Treatment Hospitals
By the year 2000, Alra’s trusted formulations were adopted by over 200 leading oncology treatment hospitals in the United States, including renowned institutions like the Mayo Clinic and Cleveland Clinic, proving its clinical reliability and efficacy.

Featured by The New York Times for impact
In 2008, The New York Times highlighted Alra’s significant contributions to cancer skin care, acknowledging its pioneering role and the positive impact it had on enhancing patient recovery through innovative skincare solutions.

Included in top hospital clinical care handbooks
In 2016, Alra’s products were incorporated into clinical care handbooks at top U.S. hospitals, such as Northwestern Memorial Hospital and the University of Michigan, solidifying its reputation as a hospital-endorsed, medically trusted skincare solution.

Began online sales through e-commerce platforms worldwild
In 2018, Alra transitioned into the digital marketplace by launching online sales channels. This move made its trusted skincare formulations accessible to a global audience, paving the way for broader consumer engagement.

Expanded into China; Began Serving Broader Consumers
In 2020, Alra expanded its market presence by entering China. This strategic move marked a shift from a sole focus on oncology patients to serving a wider audience seeking high-quality, medical-grade skincare for various skin concerns.

Entered CVS retail stores nationwide
In 2021, Alra secured a nationwide retail partnership with CVS, one of the largest pharmacy chains in the U.S. This expansion increased the product’s accessibility and further validated its position as a trusted post-procedure skincare solution.

Rebranded; launched serums for sensitive skin concerns
In 2023, Alra underwent a comprehensive rebranding to better serve the growing demand for sensitive skincare. Along with the brand refresh, innovative serums specifically targeting irritation and barrier repair for sensitive skin were launched, expanding the product line beyond its original focus.

Partnered with NBCF for breast cancer support
In 2024, Alra entered a strategic partnership with the National Breast Cancer Foundation (NBCF). This collaboration not only reinforces the brand’s commitment to cancer care but also expands its mission to support broader healthcare initiatives and patient well-being.
What We Stand For
