Chemo Care
Comfort-First Skincare for Chemotherapy and Radiation Patients
Fragrance-free, dermatologist-tested, and designed for medically sensitive skin.
Trusted by Over 200 U.S. Cancer Centers
As of November 2024, ALRA partners with over 304 hospitals, pharmacies, and medical distributors across the United States.
More than 70% of our partnerships are with healthcare institutions, where ALRA products are trusted by clinical professionals and offered directly to patients undergoing cancer treatment.
Northwestern Memorial Hospital
Alra® deodorant recommended for patients receiving radiation. Clinically tested and trusted for sensitive skin care.
Taper: deodorant
Déodorant non métallique Alra
Taper: deodorant
Alra 3 Pack Non-Metallic Deodorant
University of Michigan Cancer Center
Alra® Therapy Lotion, designed with aloe gel, vitamin E, lanolin, allantoin, and soluble collagen, soothes skin affected by radiation therapy. Water-soluble and easy to rinse.
Taper:
Lotion Alra Therapy (achetez-en une et obtenez 50 % de réduction sur la seconde)
Compass Oncology
Alra® Mild Shampoo & Therapy Lotion recommended for dry, itchy, or sensitive scalp. Clinically-tested and gentle for oncology patients.
Taper:
Shampooing revitalisant doux Alra
Taper:
Lotion Alra Therapy (achetez-en une et obtenez 50 % de réduction sur la seconde)
Taper: Shampoo
Alra 3 Pack Mild Conditioning Shampoo
Full List of Our Medical & Distribution Partners (A-F)
Full List of Our Medical & Distribution Partners (A-F)
A Maxined OKeefe, A Private Affair, A Total Woman, A Wellness Place at Northside Hospital, A Wig Galleria, A Woman's Image, A Woman's Image/ Royal Oak, A Woman's Place-Belinda, Advanced Med Importadora e Exportadora de, Advanced Radiation Centers of NY, Advanced Radiation Oncology-Gurnee, Advanced Radiation Oncology-Lindenhurs, Advanced Radiology Med. Clinic, AHMC International Cancer Center, Alala LLC, Alan B Pearson Regional Cancer Center/Season's Boutique, Alexian Brothers medical center, Alicia's Beauty Shop, All About Women's Health Boutique, Alternative Hair Wig Salon, Amy's Wig Shop, Anchorage Radiation Therapy Center, AnMed Health/mpressions Appearance Boutiq, Assarian Cancer Center, Athens Regional Cancer Center, Avances Medicos Ltda, Bahamas Medical& Surgical Supplies Ltd.-, Barclay Pharmacy, Bare Necessities, BeauDazzled Pty Ltd, Beautiful Wigs and Hair, Beckey's Hair Therapy, Befitting You, Beverly Oncology, Bill's Prescription Center / Bill's RX, Bluegrass Radiation Oncology, BROOKLERE PHARMACY, CAD Supply Chain SVC, CALDWELL MEMORIAL HOSPITAL, Camsupply Inc., Cancer Center of Pasco- Pinellas, Carolina Regional Cancer Center-Conway, Cedars Sinai Medical Center, Cedra Pharmacy, Central Maryland Radiation Oncology, Champion Rx, Chanakya Pharma, ChemoCareKits, CHILDREN'S HOSPITAL, City of Hope-Positive Image Center, Civco Radiotherapy/dba CQ Medical., Clark Pharmacy, Cleveland Clinic Joseph-Beth Booksellers, Colorado Ovarian Cancer Alliance, Columbus Regional, Comfortably Yours, Commonwealth Cancer Center, Compassionate Creations, Concord Hospital-Hearts Gift Boutique, Cone Health/Moses Cone Hospital, Confluence Health, Contour Solutions, Created Hair, Crestforte Biotechnology, CureDiva, Dana-Farber Cancer Institute, Dignity Products, Dr.Monty Polonsky, Dr.Shum, Ed Shells Pharmacy, Eden Spa at AdventHealth Altamonte, Edmond Sam Lee, M.D., El Camino Hospital, Elegant Profile, Ernie's Appearance Center, Event Network, Expressions of Hope, Fairview Pharmacy Services, Faith and Hope Boutique, Fidney Health Center Cancer care, FigLeaf Boutique, Flourish Positive Image Boutique, Fluke Electronics Corporation, For Every Woman, French Hospital Medical Center, Friends Boutique, Fuzzy Navel Fine Wigs and Salon
Full List of Our Medical & Distribution Partners (G-L)
Full List of Our Medical & Distribution Partners (G-L)
Genesis Care/Carolina Cancer Ctr., Georg Loffler Hans, Gift Bags for cancer patients, Gift Shop Coordinator, Ginny's Shop, GLENS FALLS HOSPITAL, Good Samaritan Hospital, Gulf Coast Cancer Centers, Headcovers Unlimited, Healing Basket, Health & Beauty Online Store, Health Products For You, Healthy Hair Bar & Wig Salon, Hildegard Medicus Cancer Center, Homecare America, Huntington Hospital- Gift Shop, Huntington Radiation Med. Group, Huntsman Cancer Institute, Images Boutique, InfusionCenter/Cancer Center, Intercoastal Medical Group Oncology, Intimate Image, James Cancer Hospital Hope's Tower, Joliet Oncology Hemotology Assoc. LTD, Joy Best Enterprises Limited, JRT Associates, JTCC/ Corner Shop, Just Like a Woman, King's Compounding Pharmacy, Knoepker Enterprises, Knueppel Home Health Care, Laura's Corset Shoppe, Lees Inlet Apothecary, Lemonade Locks Boutique, Lewis Family Cancer Care Ctr, Loma Linda University Cancer Center, longevity center LLC, Longstreet Clinic/All about you, Lori's Gifts, Lots To Live For, Inc., Louisville Radiation Oncology, LoveHopeThrive.com, Loyola university medical, Loyola University Medical Center, LYTLE PHARMACY
Full List of Our Medical & Distribution Partners (M-R)
Full List of Our Medical & Distribution Partners (M-R)
Magigue Boutique, Main at Locust Pharmacy, MARIPOSA BOUTIQUE, Marlisa's Wig Studio and Day Spa, Mary Bird Perking Cancer center, Maryville Pharmacy, Marzel's, Mass General Hospital, Mattoon Health Center, Mayo Clinic Davis Outpatien Pharmacy, Mayo Clinic Gift Shop AZ, McLaren Northern Michigan Hospital, MEDI-CAP PHARMACY, Medical Center of the Rockies, Medical Dental Pharmacy, Medical West Healthcare Center, MEDSTAR Health, Inc., Medtelity LLC, Memorial Hospital West, Pembroke, Memorial Sloan Kettering Cancer Ctr/MSKCC Boutique, Mercy Boutique, Mercy Regional Cancer Center, Mercy San Juan Hospital / Gift Shop, MercyHealth Hospital Gift Shop, Merus Health, MHP Radiation Oncology Institute, MHP Radiation Oncology Institute-Clarkstn, Michael Blunt Salon, Midway Pharmacy, Minnesota Cancer Care Pharmacy, Mission Providence Radiation Oncology Center, Mission Valley Hospital South, Mount Auburn Hospital, My Cancer Essentials, My Community Pharmacy, Nationwide Wig Imports, Natural Wig Store, Naturally Yours, NEW ALRA REGIONAL SALES MANAGER, New England Hair Illusions, New ULM Medical Center, Newport Hairloss, North Carolina Mutual Wholesale Drug Co., North Miss Medical Center Inc, North Shore Pharmacy, NorthMain Radiation Oncology, Northridge Hospital Medical Center, Northside Hospital- Forsyth, Northwest Cancer Clinic, Novant Health Forsyth, Ocean Lakes Pharmacy, Ohio Health Bing Cancer Center, Okuley's Pharmacy, Oncology Spa Solutions, Orthotics West / Pink Petal, Pampered Patient, Park Nicollet Health Services, Park Ridge Wig Center, Pasquel Hermanos INC, Peninsula Radiation Oncology Center, Penn Medicine, Pennsylvania Hospital, Perlmutter Cancer Centers / NYU Langone H, Personal Touch Apparel, Phoebe Cancer Center, Phoenix Reawakening, LLC, Pink Door Boutique Coordinator/Freeman Health System, Pink Ribbon Boutique, PR Medical Supplies, Prairie Center at Avera Mckennan, Pretty Please, ProMedica Flower Hospital, Providence St. Vincent Medical Center, PSC Networks co. itd in Korea, Pullman Regional Hospital, Quality Care Pharmacy, Radiation Oncology Care, Radiation Products Design,Inc, Radiation Therapy Centers of Brevard, Reading Hospital- Image recovery, Red Bluff Cancer Center, Redding Cancer Treatment Center, Regional Cancer Care Associates, Renee's Survivor Shop, Renewal Beautiful Additions, Ridley-Tree Cancer Center, Roger Williams Radiation Therapy, Rudderr LLC
Full List of Our Medical & Distribution Partners (S-Z)
Full List of Our Medical & Distribution Partners (S-Z)
Saddleback Memorial, Saint Luke's East- Image renewal Center, Saint Luke's Hospital of Kansas City, San Dimas Medical Group, Sanford Healthcare Accessories, sanford medical center, Sanofi-Aventis Wellness Boutique, Second To Nature Boutique, Secretly Yours Inc. Mastretomy boutique, Sentara RMH Medical center, Service League gift shop, Shannon Medical Center, Shaver Pharmacy & Compounding Center, Sidney Health Center Clinic Pharmacy, Siona Health Care Products, Slattery's Health Appliance Center, Smilow Cancer Hospital/The Boutique, Someone With, Source One Products, South Shore Cancer Center Boutique, southland Radiation Oncology Network-Vict, Southland Radiation Oncology-Covina, Southland Radiation Oncology-Downey, ST Alexius Medical center, St. Charles Healthcare Hospital, St. Francis Hospital, St. Johns Medical Plaza, St. Joseph's Mercy Hospital/Inspirit Salon & Spa, St. Josephs Hospital, St. Luke's Hospital, St. Mary Mercy Hospital, St.Elizabeth Cancer Care Grant, St.Joseph Medical Center, St.Joseph’s Hospital, St.Jude's Hospital, St.mary health care medical center, St.Teresa Comprehensive Cancer Center, Studio1 Boutique, Survivor Gals - Ft. Worth, Survivor Gals- Plano, Survivor Room, Susan's Special Needs, Sutter Davis Hospital, Suzanne John, SWEDISH MEDICAL CENTER, Tender Touch Gift Shop, Tenton Cancer Center, That Special Look Boutique / Gibbs Cancer Ctr., The Boutique on Hickory, The Healing Boutique, The Medicine Shoppe, The Ohio State University Medical Center/Hope's Boutique, The shops @ Swedish, The Special Woman Boutique, Thurese Newlin, TJX CANADA, TrichWig Company, Triose, INC, Trumbull Regional Medical Center, Tunnell Cancer Center, Two Harbors General Store, UC Davis Cancer Pharmacy, UCI Medical Center / Gift Shop - Route 75, UCLA Reflections, UCSF Medical Center MT. Zion, Underneath It All, UnityPoint at Home- Fort Dodge, University of Michigan Hospital Pharmacy Inpatient, USC Norris Cancer Hospital/Image Enhancement Center, Valley Hospital, ValuPlus Home Health Care, Van Arsdale Innovative Products, Inc., Villa Grove Pharmacy, Vine Discount Pharmacy & Medical Supply, Virginia Hospital Center, Wake Forest Baptist Health Gift Shop, WESLEY LONG HOSPITAL-CONE HEALTH, Whitman Hospital & Medical Center, Wigs More Mastectomy Boutique, Willmar Regional Cancer Center, Wishing Well at CMC-Northeast, Women Supporting Women, Women's Wellness Boutique at St.Elizabeth, World of Wigs
Born from Oncology
The Beginning
Henrich founded Neue Cosmetic in Los Angeles, originally focusing on haircare. That same year, both his wife Sarah in LA and a close friend in San Francisco were diagnosed with breast cancer. After radiation, they suffered from severe skin reactions—burns, dryness, itching, and inflammation.
Henrich collaborated with Sarah’s radiation oncologist at Cedars-Sinai Comprehensive Cancer Center to develop a healing lotion. The key formula combined bio-activated aloe vera with molecularly modified lanolin—proven to outperform FGF in fibroblast repair.
Following clinical trials and successful recovery, Henrich and Sarah launched the brand Alra—named as a dedication to radiation care.
Coping Magazine
In a feature story about Sarah Ott, Coping Magazine detailed how Alra was born out of personal cancer care:
"Sarah's husband, Henry, a chemical engineer and owner of Neue Cosmetic Co., Inc., welcomed the opportunity to help his wife and her friend. He began to formulate a cream for her skin care that eventually, through cooperation with Sarah's physician Ronald W. Thompson, MD, FACR, Director of Radiation Therapy, Cedars Sinai Comprehensive Cancer Center, Los Angeles, CA, became ALRA (for "all radiation") Therapy Lotion. The lotion was distributed to cancer treatment centers, and in 1990, Sarah became manager of "ALRA Oncology Care" and the Neue Medical Products division of their corporation. "
This story highlighted the brand’s deeply personal origins and its founder’s dedication to creating effective solutions during real cancer recovery.
ADVANCE for Administrators in Radiology
This trade publication chronicled Alra's early development and clinical acceptance.
It reflects the brand's credibility among global medical professionals even before mainstream distribution.
New York Times Feature
Alra was featured in the article “Cancer-Specific Products: An Unnecessary Balm?” as one of the most affordable and trusted skin care options for cancer patients:
“Alra, a 20-year-old skin-care line…developed by Henry Ott after his wife, Sarah,underwent radiation therapy for breast cancer”
This feature helped introduce Alra’s accessible approach to cancer care to a national audience.
U.S. Hospital Recommendations
2009 — Northwestern University Cancer Center Patient Handbook
Alra’s Non-Metallic Deodorant was officially listed as a recommended product:
"Alra®, which is designed for patients receiving radiation."
Its inclusion in institutional care guidance supports its reputation for safety and efficacy.
2010 — University of Michigan Health Patient Handbook
Alra’s Therapy Lotion was directly recommended and sold within the hospital:
“Alra® is a combination of aloe gel, vitamin E, lanolin, allantoin, and soluble collagen. It was designed to soothe skin affected by radiation therapy. It is water soluble and rinses off easily. Alra® can be purchased at the pharmacy on the first floor of the Taubman Center, at the pharmacy on B1 of the Cancer Center, or online at Alra’s website.”
This confirms institutional trust and on-site availability at one of the top cancer centers in the U.S.
Expansion, Charity & Trade Shows
- Participated in ASTRO and Brazilian cosmetic trade shows.
- Sponsored breast cancer awareness events and children’s hospitals.
- Earned "Buyers’ Choice Award" at ECRM 2018.
- Participated in Cosmoprof Hong Kong with U.S. Department of Commerce support.
- Established product lines: AlraCare (medical), Alra Naturals, AlraTattoo.
Alra continues its original mission of caring for the most sensitive skin, born from oncology.
Alra Chemo-Safe Skincare Collection
Every formula in this collection is fragrance-free, dermatologist-tested, and used in hospital settings across the U.S.
Taper:
Lotion Alra Therapy (achetez-en une et obtenez 50 % de réduction sur la seconde)
Taper: deodorant
Déodorant non métallique Alra
Taper: soap
Savon doux non parfumé aux légumes Alra
Taper:
Shampooing revitalisant doux Alra
Taper: Conditioner
Alra Hydrating and Detangling Conditioner
Taper:
Kit de chimio Alra Care (taille bonus gratuite de 16 oz. Shampoing)
Taper: deodorant
Alra 3 Pack Non-Metallic Deodorant
Taper:
Alra Scalp Reset Kit
Taper: Shampoo
Alra 3 Pack Mild Conditioning Shampoo
Taper: Essential Set for Active Men
Essential Set for Active Men
What We Stand For
October is BreastCancer Awareness Month
Certified with the Pink Ribbon
In 2017, Alra received the official Pink Ribbon certification from the American Cancer Society — a symbol recognized globally for breast cancer awareness and trusted care.
Why Breast Cancer Matters to Us
Alra’s very first product was designed to soothe the skin of women undergoing radiation therapy. We know the journey. We've walked it with our founders, our customers, and our community.
Caring for women during their most vulnerable time is not just a mission — it's our origin story.
That’s why our skincare is oncology-tested, fragrance-free, and designed for real skin under real stress. Every step of our research, formulation, and advocacy is built around one promise: To always be gentle, effective, and empowering.
