Alra Skincare was founded on a deeply personal journey—when our founder's wife was diagnosed with cancer, they were confronted with an overlooked reality: while side effects like fatigue and hair loss gained attention, the painful skin burns from radiation and the extreme dryness caused by chemotherapy were largely ignored.

Driven by love and necessity, Alra was created to provide genuinely safe and effective skincare for those undergoing the harshest conditions. Our early products were developed in collaboration with medical professionals and distributed through nearly 200 hospital partners across the United States, including Mayo Clinic, City of Hope, Cleveland Clinic, and UCSF Medical Center. We are also proud partners of the National Breast Cancer Foundation’s “Give Care. Spread Hope.” program.

Today, Alra Skincare is evolving. While our roots remain in clinical care, our vision now expands far beyond oncology support. With a renewed focus on sensitive skin, we aim to deliver dermatologically safe, science-backed, fragrance-free solutions that heal, protect, and restore balance—for anyone who needs skincare without compromise.